Credential(s) Offered
IHE Certificate of Completion
Method of Delivery
Online, e-learning, or distance learning
When offered
Other
Instructional Program (CIP)
Description
Course Objective: Successful completion of the 16-week Social Media Marketing Program results in a Community College Certificate that is recognized in strategic marketing areas, e.g., social media, digital communications, integrated marketing, media relations and brand management. Description: Social Media Marketing is designed to provide useful skills important in a variety of strategic marketing areas, and employment in a variety of different occupations and industries. Career Pathway: Assistant Manager of Social Media, Digital Marketing Assistant, Internet Blogger, Social Media Associate, Social Media Content Strategist, Social Media Internship, Social Media Manager, Social Media Support Specialist, Social Media Writer, Web Advertising Associate. Competencies to be achieved: Apply current technology to specific business tasks. Apply effective oral, written, and visual business communication skills. Analyze marketing research to create marketing plans and forecasts. Create an ethically and socially responsible social media campaign. Differentiate social media marketing from other marketing approaches. Identify and segment populations and select appropriate, high priority social media networks. Apply relevant social media marketing theories, models, and research to create a strategic social media marketing campaign. Document work responsibilities, research, service learning or educational experiences related to a social media marketing career field.
Total Cost of Program: $2166.00 = Tuition $1746.00 (SCC) + Books $350.00 (Follett) + $30.00 Registration Fee (SCC) + $25.00 Graduation Fee (SCC). NOTE: Program fees go to multiple vendors and will be outlined in proposal letter. Fees may vary.
Provide a list of all books required for the program (even if cost of books is included in tuition):
CIS 103 29442 No books required for this course.
MKT 110 29532 ISBN: 9780357516188 (Zahay)
MKT 271 29772 No books required for this course.
GBS 120 29642 No books required for this course.
MKT 111 TBD (Fall 2025) Same book as MKT 110 (29532).
MKT 101 29119 ISBN: 9780134895444 (Seitel)
Provide a list of all supplies required for the program (even if costs are included in tuition): computer w/ microphone, speaker and internet
WIOA Contact for Enrollment Status /Credential Verification: Name: Hao Thai
Email: hao.thai@scottsdalecc.edu
Phone number: 480-423-6138
Direct Website link to the program: https://www.scottsdalecc.edu/degrees-certificates/business-entrepreneurialism-and-management/social-media-marketing-5830-ccl
Additional information: Background check requirements for licensing and background restrictions for working in the occupation: None Other requirements needed: None Refund Policy: https://www.scottsdalecc.edu/students/paying-college/refund-policy Credentials: Community College Certificate Industry Recognized: No Nationally Recognized Industry Association or Organization: No Stackable: No Career Pathway: Assistant Manager of Social Media, Digital Marketing Assistant, Internet Blogger, Social Media Associate, Social Media Content Strategist, Social Media Internship, Social Media Manager, Social Media Support Specialist, Social Media Writer, Web Advertising Associate. Portable: Yes Accredited Curriculum: Yes Accrediting Agency and link to website: Higher Learning Commission www.hlcommission.org
Credential Attainment Rate: 64%
Details
Program Length (Weeks)
16
Hours
18
Entrance Requirements
None
School
WIOA Approved Program
Yes
Curriculum Competency Based
Yes
Training Location(s)
Scottsdale Community College
Local WIB
7 - ARIZONA@WORK - Maricopa County
Type of Attainment:
Certificate of Completion (CCL)
Name of Credential
Social Media Marketing Certificate
Type of financial aid offered or have access to
Federal Student Aid
Refund Policy
Is the proposed curriculum currently certified by an accrediting agency or similar national standardization program?
Yes - Higher Learning Commission
Is this proposed curriculum considered a nontraditional program of training services for women?
No
Is this proposed curriculum considered a nontraditional program of training services for men?
No
Cost Items
Books (Estimated)
$350.00 $350.00 books available in SCC Follet Bookstore
Graduation Fees
$25.00
In-State Tuition
$1,746.00 $97.00 Per credit hour, Program is 18 credit hours (Effective Fall 2023 $97.00 Per credit hour)
Out-of-State/District Tuition
$5,868.00 $326.00 Per credit hour, Program is 18 credit hours
Registration Fee
$45.00 ($15.00 per semester)
Total In-State Program Cost
$2,166.00
Total Out-of-State Program Cost
$6,288.00
