Credential(s) Offered
Industry certification, Measurable Skill Gain Leading to a Credential
Method of Delivery
Online, e-learning, or distance learning
When offered
Daytime Hours, Evening Hours, Weekends
Instructional Program (CIP)
Description
Program Name: Digital Marketing Science Certificate Program
A: Course Objective: Google Ads Search Certification, Google Analytics Individual Qualification and HubSpot Email Marketing certification.
Course Overview: This ten-week online program equips participants with core digital marketing skills. Participants also earn three industry-recognized digital marketing credentials.
Participants will learn marketing analytics, marketing strategy, search engine optimization (SEO), paid search, paid social, content marketing, email marketing and more. They will also learn to use in-demand tools including Google Analytics, Google Ads and HubSpot.
Total Course Hours: 90
Total Weeks: 10
Course provided by: This program is offered in collaboration with Ziplines Education.
Competencies to be achieved: certificate of completion from the University of Arizona office of Continuing & Professional Education and certification through Google and HubSpot.
B. Total Cost of Program (include all costs to student including testing, licensure):
Tuition: $2,250
Exams: $0
Total: $1,982
C: Books and Materials: N/A
D. Provide a list of all supplies required for the program (even if costs are included in tuition): Technology Requirements - https://ce.arizona.edu/faqs#tech-requirements
E. WIOA Contact for Enrollment Status /Credential Verification:
Name: Jo Ann Sanders
Email: sand@email.arizona.edu
Phone number: 520.626.5091
F. Direct Website link to the program: https://ce.arizona.edu/classes/digital-marketing-science
G. Additional Information
Other Requirements: N/A
Background Check Requirements: Specific employers or roles may require a pre-employment background check.
H. Refund Policy: https://ce.arizona.edu/policies
I. Credentials:
-
Industry Recognized: Yes
Nationally Recognized Industry Association or Organization: Google Analytics Individual Qualification (Google), Google Ads Search Certification (Google), and HubSpot Email Marketing
-
Stackable: Yes – individuals can earn additional specialized Google Analytics, Google Marketing, and HubSpot credentials as they add knowledge, skills, and experience.
Career Pathway: Digital Marketing
- Portable:
Yes – Nationally recognized
- Accredited Curriculum: (This is referring to the course being accredited, not the test or school)
No
J. Credential Attainment Rate: Percentage of students in the last 24 months who obtained a postsecondary credential during WIOA program participation or within one year after exit from WIOA: N/A (new WIOA program)
Details
Program Length (Weeks)
10
Hours
90
Entrance Requirements
High School Diploma or Equivalent
School
University of Arizona Continuing & Professional Education
WIOA Approved Program
Yes
Curriculum Competency Based
NO
Training Location(s)
Online
Local WIB
6 - ARIZONA@WORK - Pima
Name of Credential
Google Analytics Individual Qualification (Google), Google Ads Search Certification (Google), and HubSpot Email Marketing
Type of financial aid offered or have access to
See Financial Assistance FAQs: https://ce.arizona.edu/faqs
Refund Policy
Is the proposed curriculum currently certified by an accrediting agency or similar national standardization program?
No
Is this proposed curriculum considered a nontraditional program of training services for women?
No
Is this proposed curriculum considered a nontraditional program of training services for men?
No
Cost Items
In-State Tuition
$2,250.00
Out-of-State/District Tuition
$2,250.00
Total In-State Program Cost
$2,250.00
Total Out-of-State Program Cost
$2,250.00
