Digital Marketing and E-Commerce

Instructional Program (CIP)

Description

Digital Marketing and E-Commerce

Program Objective:

This fully online program teaches you the skills you need for an entry-level job in digital marketing or e-commerce, with no experience required.  You'll learn popular tools and platforms, such as Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Shopify, Twitter, Google Ads, and Google Analytics.

Program Description:
Digital marketing is about connecting people and brands online. People with careers in this field use display advertising, email, search engines, and other online channels to attract and engage customers, encourage them to make purchases, and build customer loyalty.

E-commerce is the trading of goods and services over the internet. E-commerce uses online platforms to buy and sell products and services, which includes designing an online store, crafting product listings, conducting market research, fulfilling orders, and analyzing store performance.

Competencies to be achieved: DME101 Digital Marketing & E-Commerce (9 credits)

Foundations of Digital Marketing and E-Commerce: This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty.

Attract and Engage Customers with Digital Marketing: Is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages.

From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content.

Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy.

Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights.

Make the Sale: Build, Launch, and Manage E-commerce Stores is the sixth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores how businesses and individuals sell products online, including using popular platforms like Shopify.

You made it! Satisfaction Guaranteed: Develop Customer Loyalty Online is the seventh and final course in the Google Digital Marketing & E-commerce Certificate. In this course, you’ll explore strategies for building customer loyalty in e-commerce.

Total Cost of Program (include all costs to the student including testing, certification): 

Tuition and fees are effective summer 2024 semester

In-state: $924.00

Out-of-state: $1,347.00

Note: Tuition, Fees, Books, and Supply costs reviewed annually and may be modified as needed 

Tuition:

In-state tuition: $873.00

Out-of-state Tuition: $1,296.00

Tuition Schedule: https://www.azwestern.edu/paying-for-college/tuition-and-fees 

Additional Fees:

Technology Fee: $45.00 ($5 per credit hour)

Bus Fee:  $6 per semester (Fall and spring only)

Total Additional Fees: $51.00

Books:

Provide a list of all books required for the program (even if cost of books is included in tuition): 

No Books Required for this Program

Total Book Cost: $0

WIOA Contact for Enrollment Status /Credential Verification:  

Name: Patrick Brown

Email: Patrick.Brown@azwestern.edu 

Phone number: 928-317-6168

Direct Website link to the program:  https://www.azwestern.edu/sites/default/files/documents/degrees-and-certificates/occupational-certificate/Digital%20Marketing%20and%20E-Commerce_1.pdf 

Additional information:  N/A

Refund Policy (provide a summary if Refund policy is not listed on school website): 

https://www.azwestern.edu/paying-for-college 

Credentials: (The following questions must be answered along with a supporting explanation for each) 

Industry Recognized: (Developed and offered by, or endorsed by a nationally-recognized industry association or organization representing a sizeable portion of the industry sector) 

Yes or No: Yes

Nationally Recognized Industry Association or Organization: Google

Stackable: (Part of a sequence of credentials) 

Yes or No: No

Career Pathway:   

Portable: (Recognized in other geographical areas; by other educational institutions; or by other industries/companies)

Yes or No (Explain): Yes, the Google Digital Marketing and E-Commerce certification is recognized worldwide.

Accredited Curriculum: (This refers to the course being accredited, not the test or school) 

Yes or No: Yes, Higher Learning Commission  

Link to Accrediting Website: https://www.hlcommission.org/ 

Credential Attainment Rate: Percentage of students in the last 24 months who obtained a postsecondary credential, or secondary school diploma or its recognized equivalent, during participation or within one year after exit from the training program. New program, no data. 

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