Credential(s) Offered
Industry certification, Measurable Skill Gain Leading to a Credential
Method of Delivery
Online, e-learning, or distance learning
When offered
Daytime Hours, Evening Hours, Weekends
Instructional Program (CIP)
Description
Program Objective: This fully online program teaches you the skills you need for an entry-level job in digital marketing or e-commerce, with no experience required. You'll learn popular tools and platforms, such as Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Shopify, Twitter, Google Ads, and Google Analytics.
Description: Digital marketing is about connecting people and brands online. People with careers in this field use display advertising, email, search engines, and other online channels to attract and engage customers, encourage them to make purchases, and build customer loyalty.
E-commerce is the trading of goods and services over the internet. E-commerce uses online platforms to buy and sell products and services, which includes designing an online store, crafting product listings, conducting market research, fulfilling orders, and analyzing store performance.
Competencies to be achieved:
Foundations of Digital Marketing and E-Commerce: This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty.
Attract and Engage Customers with Digital Marketing: Is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages.
From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content.
Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy.
Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights.
Make the Sale: Build, Launch, and Manage E-commerce Stores is the sixth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores how businesses and individuals sell products online, including using popular platforms like Shopify.
You made it! Satisfaction Guaranteed: Develop Customer Loyalty Online is the seventh and final course in the Google Digital Marketing & E-commerce Certificate. In this course, you’ll explore strategies for building customer loyalty in e-commerce.
Details
Program Length (Weeks)
12
Hours
172
Entrance Requirements
None
School
WIOA Approved Program
Yes
Training Location(s)
1109 S. Geronimo Ave
Local WIB
11 - ARIZONA@WORK - Mohave and La Paz Counties
Name of Credential
Google Digital Marketing and Commerce Certification
Type of financial aid offered or have access to
AZ Quest, WIOA
Refund Policy
Refund/Cancellation Policy: A 100% refund will be granted if a request is made 2 working days prior to the start of class. A 50% refund will be issued if notice is received less than 2 business days prior to class. No refunds will be issued after the first day of class. If a class is canceled due to low registration we will contact you 2 working days prior.
Is the proposed curriculum currently certified by an accrediting agency or similar national standardization program?
Yes - Google
Is this proposed curriculum considered a nontraditional program of training services for women?
No
Is this proposed curriculum considered a nontraditional program of training services for men?
No
Cost Items
In-State Tuition
$924.00
Out-of-State/District Tuition
$1,347.00
Total In-State Program Cost
$924.00
Total Out-of-State Program Cost
$1,347.00
